There are many ways in which you can drive traffic to your blog and website – some great ways and some not so great ways. Well, to help you along the way, I will list and explain to you how to optimise your website traffic. Most of these techniques are totally free of charge and very easy to implement.
Make sure your content is high quality and offer visitors original fresh ideas. Please do not copy work you have seen on other blogs and sites – not only is this illegal, but Google will punish you by not indexing your articles. Keep updating your content regularly with blog posts and videos too, if you’re up for it. Videos can been a great way to capture a visitors attention. Studies show that video content can improve rankings and conversion rates substantially, and there are some easy ways to learn it too.
You know your own business best, so my recommendation is to write as much of your own content as possible. If writing is not your thing then you can outsource your article writing. It can cost as little as $5 per article, however, you may also lose the personal touch that writting your own content can provide for your site. So sit down and give writing a go you may enjoy it after all.
Focus On Keywords
SEO (search engine optimisation) is crucial and focusing on great keywords that relate to your topics is the best way to help people find your site. Ensure that your keywords have a natural flow and that you are not stuffing to many keywords into an article. Over stuffing keywords will sound unnatural and search engines may penalise this with dropping your page rank. You want low competition, high traffic keywords.
My #1 recommended keyword tool, however, is Jaaxy. You can try it out for free right below, or you can read my full review on the Jaaxy keyword tool here.
Find time to post on social media. Post compelling information and engage with your networks. Share all your blog content on the main social media sites; Facebook, Twitter, Pinterest, Google+, LinkedIn… Entice other users to follow you and share your articles with others – this will save you time and help build your network and audience.
An easy way to do this is by installing a plug-in designed especially for sharing content on social media, such as the Hupso Share Buttons you see below (and on all our posts and pages).
Publish Articles on Other Sites
Try writing articles and submitting them to sites that will publish your quality content for free. This is an excellent way to create genuine backlinks to your site, and to avoid link farms. Always remember to leave your website url at the end of your article. The more links pointing to your site, the more opportunities of increased traffic you get.
Work on decreasing your bounce rate. Keep working on keywords so that the net you cast out with your keywords is targeted at the audience you want to your site. Keep it relevant. Using a brilliant keyword about toys may get you initial traffic, but the reader won’t stay long on your site if the article and the rest of your website is all about flower decorations. You get my drift. A high bounce rate is not favoured by search engines.
These are just a few proven techniques to optimise your website. Remember; if you follow all the right avenues your site will start to rank. Being patient (good things come to those who wait) is a must in online business – keep it fresh informative and relevant to your niche.
Got feedback or comments? Shoot it at me 🙂