How to find keywords for your website, and how to research keywords, are important aspects to take into account when writing your blog posts. The keywords you use will play a major part in your search engine success – meaning your ranking. As we all know, it’s a big difference between ranking on the first search page in Google (yey!) and on page 30+. I’ll show you a couple of FREE keyword tools, but first I’ll demonstrate 3 simple things to look for when finding your keywords.
Low Competition
It seems obvious, but try to use keywords with as low competition as possible. There is absolutely no point using keywords that has thousands of competitor sites, as you are likely to end up somewhere in the back where no one will find you.
When looking for competition, we are looking for the specific metric called QSR (Quote Search Results). There are a couple of free keyword tools that are great in showing an accurate QSR, and these are Jaaxy and also the keyword tool provided within Wealthy Affiliate. I am personally a member of Wealthy Affiliate, however, I always use the Jaaxy keyword tool, as I believe it to be the most powerful keyword research suite on the market.
QSR demonstrates the REAL competition, and will tell you the exact number of competing pages in Google. The lower the QSR, the better – however, please aim for a QSR of less than 300.
Traffic
Well, there really is no point to finding keywords with low competition if no one is searching for it! There is also little point using keywords that have high monthly searches AND high competition. You want Low Competition along with a descent amount of monthly searches. Again, the keyword tools are great at determining the traffic. Aim for at least 50 searches per month.
Is it relevant?
Your keywords must be relevant and make sense to what your blog post is about. Avoid awkward sentences for the sake of getting a low QSR and high traffic result. If it looks unnatural to you, it will look unnatural to others too. And this way, quite frankly, will make you lose integrity with your audience.
Try it for yourself!
I mentioned earlier that I always use Jaaxy when I’m researching keywords. Please go ahead and try it too – just type something relevant to your website (or something completely random!) into the search tool below. It’s amazing how effective it is! Have fun 🙂
