For many people or companies, when you create your website, you’ll need to creatively design your website landing page. You probably don’t need a one if you are writing a blog, however, for other websites, the first impression (aka ‘the landing page’) is crucial. Potential customers will quickly lose interest in your website if they are not interested in the first 8 seconds of landing on your page.
Landing page content
Getting traffic through your site can be hard enough, so when you do get traffic you don’t want potential customers to have a disappointing first impression. Keep the information here relevant to your business. The primary reason for a landing page is to increase the interest within your visitors without information overload. Keep it clear, neat, organised and to the point. Direct your reader to your header and side bars, as that’s where you will have all other important information. Remember; too much happening in one space at one time is not always a good thing – it can be confusing and make your readers leave the site.
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